In 2010, Gujarat introduced a policy ‘Gujarat slum rehabilitation and regulations act’ which sought to develop slums in-situ through private sector participation. The policy was inspired by the Mumbai slum rehabilitation policy (1995-) that provided incentives to builders through extra floor space index (FSI) which allowed for building of additional buildings in addition to slum rehabilitation units that could be sold commercially for profit either in-situ or elsewhere using a Transfer of Development Rights (TDR). The Mumbai story of SRA buildings is well documented as are its unintended consequences on the lives of slum dwellers. This case study documented by Inhaf looks at the application of the similar Gujarat policy in Lakhudi Talavadi, a slum located at the heart of an upper end locality in Ahmedabad’s Navrangpura area. Understanding this project through its implementation and the viewpoints of the stakeholders involved, have much to offer towards policy and norms for future such ‘market oriented’ projects.